金融市場這樣比喻你就懂:33個神比喻,讓你讀懂金融市場的遊戲規則與陷阱 (商智WIZ) (Traditional Chinese Edition)
金融市場這樣比喻你就懂:33個神比喻,讓你讀懂金融市場的遊戲規則與陷阱 (商智WIZ) (Traditional Chinese Edition)

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圖文並茂、說理清晰,邊讀邊笑的經濟學!從期貨債券到經濟政策,關於「金融市場」你應該知道的都在這。亞馬遜讀者4.5顆星評價,《出版人週刊》、《Kirkus Review》一致好評推薦!許多人覺得,金融體系彷彿是在另一個世界運作,和一般人過生活的世界不同,事實上,我們幾乎每天都與它打交道,可能是存錢、開支票、到自動提款機前提領現金、消費使用信用卡,甚至是貸款、投資股票或基金,金融體系跟你我的生活早就緊密結合。經濟活動,其實就是人跟市場的互動糾葛,愛恨情仇,興衰勝敗,不管你懂不懂這些經濟學或金融的專有名詞,沒有人能置身其外。從大家熟知的股票、債券到複雜的衍生性金融商品,本書將會說明金融市場架上的每一種產品在幹什麼、如何創造以及怎麼操作,到大規模的總體經濟政策及當前的金融危機都有完整介紹。讓你更了解市場如何運作、誰會去買哪些東西以及背後的理由。你很快就能分辨哪些產品很安全,哪些產品有風險,也會懂得如何去分辨市場的缺失。作者Paddy Hirsch本身是資深華爾街財經記者,在國家廣播頻道(NPR)主持超過9百萬人次,擁有超高收聽率的財經節目「Marketplace」,以幽默的文筆、淺白生動的比喻,並加上美國知名插畫家Dan Archer的漫畫,讓閱讀的過程充滿驚喜。透過趣味比喻,金融市場的遊戲規則再也不枯燥!三隻小豬的故事,讓你明白股東、股份、股權交易、做空、股票分割……原來如此。單純的借貸關係如何演變成複雜的債券市場,利率又如何影響風險與選擇?從小朋友的交換遊戲你會學到更多。期貨、選擇權傻傻搞不清楚?透過感恩節訂火雞的預購活動,了解買權、賣權、衍生性金融商品是怎麼一回事。央行好比是黑手黨老大,負責放貸、借款的銀行就是嘍囉,世道不好時老大也要出手斡旋,影響一般銀行調整借貸利率,央行跟銀行的關係昭然若揭!公司組織層級高低由償債順序來決定,銀行家好比是坐在頭等艙,擁有優先受償權,而股東們則坐在經濟艙,全部擠在後面!

  • Released: September 1, 2018
  • Author: 派帝.赫希 (Paddy Hirsch),吳書榆
  • Rating: 4,9
  • Publisher: Ebook Digital Agency
  • Total Page: 289 pages
  • File Size: 6894 KB

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