The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business
The Customer of the Future: 10 Guiding Principles for Winning Tomorrow's Business

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Tomorrow’s customers need to be targeted today!With emerging technology transforming customer expectations, it’s more important than ever to keep a laser focus on the experience companies provide their customers.In The Customer of the Future, customer experience futurist Blake Morgan outlines ten easy-to-follow customer experience guidelines that integrate emerging technologies with effective strategies to combat disconnected processes, silo mentalities, and a lack of buyer perspective.Tomorrow’s customers will insist on experiences that make their lives significantly easier and better. Companies will win their business not by just proclaiming that customer experience is a priority but by embedding a customer focus into every aspect of their operations. They’ll understand how emerging technologies like artificial intelligence (AI), automation, and analytics are changing the game and craft a strategy to integrate them into their products and processes.The Customer of the Future explains how today’s customers are already demanding frictionless, personalized, on-demand experiences from their products and services, and companies that don’t adapt to these new expectations won’t last. This book prepares your organization for these increas­ing demands by helping you do the following:Learn the ten defining strategies for a customer experience–focused company.Implement new techniques to shift the entire company from being product-focused to being customer-focused.Gain insights through case studies and examples on how the world’s most innovative companies are offering new and compelling customer experiences.Craft a leadership development and culture plan to create lasting change at your organization.

  • Released: September 1, 2018
  • Author: Blake Morgan
  • Rating: 4,7
  • Publisher: Ebook Digital Agency
  • Total Page: 289 pages
  • File Size: 6894 KB

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